Kabale University journalism students have been urged to uphold professional ethics and responsible reporting in the face of rapidly expanding digital media platforms and growing social media influence.
Speaking during the belated World Press Freedom Day celebrations held at the university, Kabale University Head of Communication and Marketing Godfrey Ssempungu emphasized the need for integrity in journalism amid the evolving media landscape.
The global event, marked annually on May 3, was observed under the theme: “Shaping a Future at Peace: Promoting Press Freedom for Human Rights, Development and Security.”
Ssempungu noted that the digital era has significantly widened media reach, citing that social media usage in Uganda has grown to an estimated 57.3 million users.
He said WhatsApp leads with 11.4 million users, followed closely by TikTok with 11.3 million users, alongside other platforms.
He stressed that journalism should prioritize public interest over personal gain, warning against the use of media platforms to incite conflict.
“Biased reporting can incite conflicts based on religion, tribe, and politics. Journalists must not cause harm. They must remain accountable, correct mistakes, and ensure balanced representation, especially for the voiceless,” Ssempungu said.
He further underscored key journalistic principles, including accuracy, accountability, transparency, safety of journalists and sources, inclusivity, and reliance on verified information.
Job Namanya Apuli, vice chairperson of the Kabale Media Practitioners Association, encouraged students to embrace continuous learning and build professional networks to thrive in the competitive media industry.
“Embrace lifelong learning and build strong professional networks. That is how you succeed in this competitive media industry,” Namanya said.
The chief guest, Shallot Kabaseke, Dean of the Faculty of Law at Kabale University, urged journalists to carry out their duties impartially while respecting the rights and privacy of audiences.
Kabaseke also warned against the misuse of artificial intelligence and reliance on unverified online sources, noting that publishing unsubstantiated information could lead to legal consequences.
“Journalists play a crucial role in shaping society, either positively or negatively, depending on how they execute their responsibilities. Misuse of artificial intelligence and unverified online sources can lead to legal consequences,” she said.
